Right in line with these messages, so antithetical to public health, comes the new advisory from CDPH. The whole intent of it — “protecting one’s family from e-cigs” — makes the devices sound like instruments of terror or violence, rather than a hoped-for escape from the deadly clutches of cigarettes for addicted smokers. It is replete with both false and misleading statements that, in total, make it seem as though e-cigs are as bad as (or worse than) the real things. One header asks, “Aren’t they safer than tobacco cigarettes?” The reader is given plenty of hints that the answer is “no.” Yet that is a scientific abomination: how could e-cigs, which deliver nicotine in propylene glycol (FDA approved) or glycerol, with flavorings and water vapor, be compared in toxicity to the deadly slew of thousands of cigarette-smoke chemicals?